Two researcher-practitioners.
One question, held open.

Academic, researcher, podcast host — Ana's work sits at the intersection of strategic communication, ethics, measurement and foresight, asking not whether communication works, but what it is for, whose value counts, and on whose clock.

Multilingual, she moves between cultures and between registers: peer-reviewed article, keynote, podcast, dry joke.

Strategic communication consultant, researcher and educator, and a long-standing voice in media intelligence, measurement and evaluation. Thomas has spent his career on the question the industry keeps deferring: how do we know communication creates value — and value for whom?

His doctoral research examines public and political communication under conditions of radical uncertainty; his current work with Ana develops the metamodern research agenda for organised persuasive communication — including the responsible use of generative AI as provocateur rather than oracle. He teaches, advises and writes across the academic–practitioner divide, and is a familiar voice in the industry's measurement and evaluation debates.