[ 01 — THE WHAT IF WORKFLOW ]
The What If workflow
Linear if-then logic models assume the world holds still. It doesn't. The What If workflow replaces prediction with reflexive scenario-thinking across four temporal phases.
T0
Baseline & strategy
Map stakeholders, surface assumptions, identify paradoxes — then plan to navigate them, not erase them.
T1
Short-term signals
Monitor immediate responses with openness to surprise. Document what you didn't expect.
T2
Mid-term patterns
Read evolving trends and stakeholder shifts — including the patterns that contradict each other.
T3
Impact & value
Distinguish what changed (social impact) from what it meant to those affected (social value).
Read the peer-reviewed article: “A metamodern public relations workflow for the polycrisis” — Public Relations Review (2025)