ADVISORY & RESEARCH LAB — DELIBERATELY BOTH

What if your plan is wrong?
Good. Now we start thinking.

The polycrisis doesn't grant stability, and we won't sell it. We practice communication metamodernly: holding tensions rather than solving them, treating responsibility as structure rather than sentiment, and building the reflexivity that makes organisations resilient. Our manifesto says it plainly: this is a reorientation.

Advisory and research lab, held in tension

An advisory.

Strategy, facilitation and measurement for communication, HR and management teams facing problems that don't stay solved. Led by Thomas.

held in tension &

A research lab.

A live global agenda on metamodern strategic communication. Published. Peer-reviewed. Openly tested — failures included. Led by Ana.

Shared, asymmetric, disclosed. The tension is not a bug. It's the method.

If-then assumes the world holds still.
It doesn't.

The What If workflow replaces prediction with reflexive scenario-thinking, from baseline to long-term social value — and the Polycrisis Game makes it playable. At every step, one question: what if we're wrong?

One framework. Three ways to engage.

1

Learn the framework

The workflow in full: four phases, the question each one forces open, and why prediction was never the point.

2

Open the model

The same system, working. Put a real problem through T0–T3, test your assumptions, and take the record away with you.

3

Play the game

The framework with other people arguing back. No dice, no win condition — only reasoning that has to survive the table.

THE GAME

No dice. No win condition.
Only arguments.

A matrix game crossed with a futures deck. Actions succeed or fail on the strength of your reasoning — and consequences follow you from phase to phase.

  • Draw a wicked problem you didn't choose, in a role that isn't yours.
  • Argue your moves. The table argues back.
  • Disruptions compound — crises never arrive alone.
  • At T3, the reckoning: what changed vs. what it meant.
WHO

Two researcher-practitioners.
One question, held open.

Prof. Dr. Ana Adi.

Co-founder · Scientific Lead · Berlin

Academic, researcher, podcast host. Strategic communication, ethics, measurement and foresight — what communication is for, whose value counts, and on whose clock.

Dr Thomas Stoeckle.

Co-founder · Advisory Lead · Málaga

Strategic communication consultant, researcher and educator. Measurement, evaluation, and how we know communication creates value — and for whom.

Full bios →

INSIGHTS — THE WHAT IF DISPATCH

Think in conditional tenses. With us.

Essays, field notes from the 2026 testing cycle, dispatches from the game table. No hype. No listicles. Rigorous uncertainty, delivered occasionally.

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