[ ADVISORY & RESEARCH LAB — DELIBERATELY BOTH ]

What if your plan is wrong?
Good. Now we start thinking.

The polycrisis doesn't grant stability, and we won't sell it. We practice communication metamodernly: holding tensions rather than solving them, treating responsibility as structure rather than sentiment, and building the reflexivity that makes organisations resilient. Our manifesto says it plainly: this is a reorientation.

An advisory.

Strategy, facilitation and measurement for communication, HR and management teams facing problems that don't stay solved. Led by Thomas.

&

A research lab.

A live global agenda on metamodern strategic communication. Published. Peer-reviewed. Openly tested — failures included. Led by Ana.

Shared, asymmetric, disclosed. The tension is not a bug. It's the method.

[ THE FRAMEWORK ]

If-then assumes the world holds still.
It doesn't.

The What If workflow replaces prediction with reflexive scenario-thinking, from baseline to long-term social value — and the Polycrisis Game makes it playable. At every step, one question: what if we're wrong?

Explore the framework →
[ THE GAME ]

No dice. No win condition.
Only arguments.

A matrix game crossed with a futures deck. Actions succeed or fail on the strength of your reasoning — and consequences follow you from phase to phase.

  • Draw a wicked problem you didn't choose, in a role that isn't yours.
  • Argue your moves. The table argues back.
  • Disruptions compound — crises never arrive alone.
  • At T3, the reckoning: what changed vs. what it meant.
[ WHO ]

Two researcher-practitioners.
One question, held open.

Prof. Dr. Ana Adi.

Co-founder · Scientific Lead · Berlin

Academic, researcher, podcast host. Strategic communication, ethics, measurement and foresight — what communication is for, whose value counts, and on whose clock.

Dr Thomas Stoeckle.

Co-founder · Advisory Lead · Málaga

Strategic communication consultant, researcher and educator. Measurement, evaluation, and how we know communication creates value — and for whom.

Full bios →

[ NEWSLETTER ]

Think in conditional tenses. With us.

Essays, field notes from the 2026 testing cycle, dispatches from the game table. No hype. No listicles. Rigorous uncertainty, delivered occasionally.

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